About us

A beauty professional for over 20 years

The WELLMAXX brand of cosmetics is part of the WM BEAUTYSYSTEMS group of companies, which has been on course for success for more than 20 years, both in Germany and internationally. In addition to our position as a market leader in the solarium sector, our company WM BEAUTYSYSTEMS, through its accumulated competence and expertise, has developed into a recognized beauty and skin care professional in the field of beauty and wellness. Today, there are six well-known brands in the cosmetics and wellness sector which are doing business under the umbrella of WM BEAUTYSYSTEMS AG & Co. KG. The SUNPOINT solarium chain, our own SUNMAXX brand of solar cosmetics, the concept of the TANTASTIC cosmetic tanning shower and the LIFTMEE brand of beauty devices. The WELLMAXX brand has been a part of WM BEAUTYSYSTEMS AG & Co. KG this since 2011 and, together with the premium DEVEE brand, covers the area of skin care cosmetics with a focus on anti-aging. Brand new: With WELLMAXX beauty spa, our beauty institute, we created a flagship store in Hürth, near Cologne, in 2016, in which we are offering the latest technologies in anti-aging trends and applications by trained beauticians. Whether tanning beds, bodyforming or cosmetics – in all segments, we always combine the know-how of professional experts from research and the medical sector with our passion to continuously pursue new, innovative paths for your beauty. That is why all of our brands are characterized by the highest quality standards. Whether certified tanning beds, award-winning beauty innovations or cosmetics at the highest level – your beauty is our mission!

WELLMAXX – the Expert for Active Ingredients

In 2011, the most successful product series to date, WELLMAXX hyaluron, represented the kick-off to an innovative beauty future. Its direct moisture-binding and skin-smoothing effects make hyaluronic acid an indispensable part of modern cosmetics. The WELLMAXX success story began with this high-quality cosmetics series, which is still one of our best-sellers and spans the entire spectrum of daily facial and body care. Since then, we have continuously worked to develop new series and treatments for many skin needs. In product development, we consistently rely on state-of-the-art, high-performance and high-quality active ingredients, along with the specialized knowledge of such experts as Prof. Dr. med. Thomas J. Galla, the medical specialist for cosmetic and aesthetic surgery in Cologne. Beyond the classic applications, this also qualifies our cosmetic products as perfect complements to body treatments such as thermo treatments or for facial treatments such as microneedling. As individual as the skin-care series by WELLMAXX are – there is one thing all products have in common: Scientifically proven, highly efficient active anti-aging ingredients at the highest scientific level ensure the best results, and these are impressive not only in cosmetic studios but also in the daily routine at home. Thanks to unique combinations of active ingredients, the WELLMAXX products offer perfect care for maximum expectations: High-quality. Efficient. Effective.

Beauty Innovation made in Germany

As an exclusive cosmetics brand, we are committed to the highest quality, “made in Germany:” All WELLMAXX products are developed and produced in Germany. All in all, the WELLMAXX brand is represented in 24 countries worldwide. In Turkey, we were even presented with the coveted "Beauty Innovation Award Istanbul” for WELLMAXX. The innovative WELLMAXX cosmetic series can be found in 2,500 beauty salons, in fragrance shops, in spas and pharmacies as well as in clinics and medical practices. There, as part of a professional consultation, our cosmetic products and treatments for the face and body are assembled individually, with you in mind. But all WELLMAXX products can also be ordered online with just a few clicks: you will find the entire assortment in the WELLMAXX Online Shop, along with special promotions and offers.

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Cosmetics made in Germany

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